I don't think I need to explain this further.
At first I'm like 'there's gotta be some strings attached', like the other software in the discount pile scattered around Roseville Fry's claiming a total cost of zero dollars... after the mail in rebates. There's that discount label on the book, so it's legit. No tax on this either.
Meanwhile, there girl's dolls in areas where books would normally go, and men's cologne products in the children's book aisle.